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Duties and Tasks
Advertising account executives may perform the following tasks: - discuss with clients and other sources the products to be advertised and obtain relevant information from clients such as product and company details, budget, marketing goals and marketing research
- brief other specialists in the agency, such as the creative team, media planners and researchers, on client requirements in order to develop the details of a campaign
- present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required
- supervise and coordinate the work of the relevant production departments so that the campaign meets deadlines and budget requirements
- keep in contact with the client throughout the project and deal with problems as they arise
- assist the client with marketing strategies.
Specialisations
Media Planner
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Quick Facts
