Advertising account executives devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services.
Duties and Tasks
Advertising account executives may perform the following tasks:
discuss with clients and other sources the products to be advertised and obtain relevant information from clients such as product and company details, budget, marketing goals and marketing research
brief other specialists in the agency, such as the creative team, media planners and researchers, on client requirements in order to develop the details of a campaign
present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required
supervise and coordinate the work of the relevant production departments so that the campaign meets deadlines and budget requirements
keep in contact with the client throughout the project and deal with problems as they arise
Advertising account executives usually work as part of a team. They work closely with their clients. Their work is usually carried out under pressure to compete for clients' accounts and to meet their requirements within strict deadlines.
This information is based on the 2006 census conducted by the Australian Bureau of Statistics.
Earnings of persons working full-time and part-time, 2006
Sales and Marketing Managers
Employment Status
Weekly Income ($)
Full-time
1,552
Part-time
794
Copyright 2007 education.au
This information is based on the Employee Earnings, Benefits and Trade Union Membership survey conducting annually by the Australian Bureau of Statistics.
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