Giving final approval for a poster design from an executive officer
Public relations officers plan, develop, put into place and evaluate information and communication strategies that present the organisation to the public, clients and other stakeholders. They also promote good information flows within the organisation.
Duties and Tasks
Public relations officers may perform the following tasks:
keep an eye on public opinion about an organisation or particular issues
develop and implement communication strategies for the organisation
advise management on communication issues and strategies
plan public relations programs including the preparation of cost budgets
present arguments on behalf of an organisation to government, other organisations and special interest groups
respond to enquiries from the public, media and other organisations
arrange interviews with journalists, prepare and distribute news releases and make statements to the media
write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
assist in preparing organisational documents such as annual reports, corporate profiles and submissions
write speeches, prepare visual aids and make public presentations
oversee production of visual (film or video), audio and electronic material, including managing websites
organise special events such as open days, visits, exhibitions and functions
conduct internal communication courses, workshops and media training
manage a company or organisation's response to important issues and in times of crisis.
This information is based on the 2006 census conducted by the Australian Bureau of Statistics.
Earnings of persons working full-time and part-time, 2006
Marketing and Advertising Professionals
Employment Status
Weekly Income ($)
Full-time
1,108
Part-time
631
Copyright 2007 education.au
This information is based on the Employee Earnings, Benefits and Trade Union Membership survey conducting annually by the Australian Bureau of Statistics.
Quick Facts
