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Duties and Tasks
Public relations officers may perform the following tasks: - keep an eye on public opinion about an organisation or particular issues
- develop and implement communication strategies for the organisation
- advise management on communication issues and strategies
- plan public relations programs including the preparation of cost budgets
- present arguments on behalf of an organisation to government, other organisations and special interest groups
- respond to enquiries from the public, media and other organisations
- arrange interviews with journalists, prepare and distribute news releases and make statements to the media
- write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
- assist in preparing organisational documents such as annual reports, corporate profiles and submissions
- write speeches, prepare visual aids and make public presentations
- oversee production of visual (film or video), audio and electronic material, including managing websites
- organise special events such as open days, visits, exhibitions and functions
- conduct internal communication courses, workshops and media training
- manage a company or organisation's response to important issues and in times of crisis.
Specialisations
Publicity Agent
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Quick Facts
