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Public Relations Officer
Public Affairs OfficerPublicity Officer )



Duties and Tasks
Specialisations
Quick Facts
Work Conditions
Personal Requirements
Related Industries
Labour Market
Related Jobs
Earnings
Related Courses
Further Information
State Specific Information

Giving final approval for a poster design from an executive officer
Giving final approval for a poster design from an executive officer


Public relations officers plan, develop, put into place and evaluate information and communication strategies that present the organisation to the public, clients and other stakeholders. They also promote good information flows within the organisation. 

Fact Sheet

Duties and Tasks

Public relations officers may perform the following tasks:

  • keep an eye on public opinion about an organisation or particular issues
  • develop and implement communication strategies for the organisation
  • advise management on communication issues and strategies
  • plan public relations programs including the preparation of cost budgets
  • present arguments on behalf of an organisation to government, other organisations and special interest groups
  • respond to enquiries from the public, media and other organisations
  • arrange interviews with journalists, prepare and distribute news releases and make statements to the media
  • write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
  • assist in preparing organisational documents such as annual reports, corporate profiles and submissions
  • write speeches, prepare visual aids and make public presentations
  • oversee production of visual (film or video), audio and electronic material, including managing websites
  • organise special events such as open days, visits, exhibitions and functions
  • conduct internal communication courses, workshops and media training
  • manage a company or organisation's response to important issues and in times of crisis.

Specialisations

Publicity Agent

Info Icon Quick Facts

Learning Area Economics  
English  
Languages  
Performing Arts  
Work Demand Including mainly indoor work  
Including reading or writing  
Work Field Business, Administration and Sales  
Work Interest Organising or Clerical  
Persuading or Service  
Skill Level Para Professional Jobs  
Professional Jobs  
Quick Facts

Work Conditions

Public relations officers may have to work in the evenings or on weekends, and may be required to travel for business.

Personal Requirements

  • interested in people
  • good analytical skills
  • able to write concisely
  • good oral and written communication skills
  • good organisational skills
  • enjoy current affairs
  • able to work under pressure
  • aptitude for working with computers.

Related Industries

Professional, Scientific and Technical Services (Except Computer System Design and Related Services)

Labour Market

Information

Australian JobOutlook for Marketing, PR and Advertising Professionals

Vacancies

Australian JobSearch for Marketing, PR and Advertising Professionals (ALL AUSTRALIA)
Australian VolunteerSearch - Fundraising and Marketing for ALL AUSTRALIA
Work Opportunities websites

Related Jobs

Public Education Officer

Earnings


Income of persons working full-time, 2006
Marketing and Advertising Professionals

Income per Week Number Share (%)
$1000 or more 22,751 60.3
$400 - $599 2,033 5.4
$600 - $799 5,375 14.2
$800 - $999 6,724 17.8
Less than $400 848 2.2


Copyright 2007 education.au

This information is based on the 2006 census conducted by the Australian Bureau of Statistics.


Earnings of persons working full-time and part-time, 2006
Marketing and Advertising Professionals

Employment Status Weekly Income ($)
Full-time 1,108
Part-time 631


Copyright 2007 education.au

This information is based on the Employee Earnings, Benefits and Trade Union Membership survey conducting annually by the Australian Bureau of Statistics.

How Much?

Related Courses

New South Wales / ACT
Northern Territory
Queensland
South Australia
Tasmania
Victoria
Western Australia

See State Specific Information below for further education and training options.

Further Information

Beyond PR
Public Relations Institute of Australia (National Office)

State Specific Information

New South Wales / ACT
Northern Territory
Queensland
South Australia
Tasmania
Victoria
Western Australia

Reviewing advertising for coming public events
Reviewing advertising for coming public events

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